Prioritizing Changes


The next part in our series of redesign tips and techniques is discussing the prioritization of the changes that you will be making to your website. There are three things to think about when going through the prioritization: Audience, Impact, and Difficulty. Taking these factors into account will help you quickly identify where to begin the actual redesign process.

Audience, Impact, Difficulty

Identifying the audience simply means asking “Who will be looking at this or interacting with this? Will it be all or most of your customers? A subset of customers? Admins only?” Once your audience is identified, what will the impact of this change be? Is it something that is related to the functionality of your product? Is it a page or tool that is used daily? Maybe it’s just a setting that doesn’t get used very often or only by a subset of customers. Lastly, consider the difficulty. How much time and resources will it take to complete this item? Is it something that can be done quickly in an hour, or will it take a week to finish?

How to prioritize

Once you’ve identified the three factors above, you will want to put each item in order of its prioritization level. The first items should be the ones that affect the most customers and have the highest impact and the lowest difficulty. These get you the most bang for your buck, so to say. Where you go from here might depend on your own situation. Below is a chart of how we prioritized our changes based on these factors:

Order Audience Impact Difficulty
1 Customer High Low
2 Admin High Low
3 Customer High High
4 Admin High High
5 Customer Low Low
6 Admin Low Low
7 Customer Low High
8 Admin Low High

The key to prioritization is to help you get the most important changes completed first. Those with the highest impact on the most customers that can be done the easiest are the best place to start. Creating your own chart like ours above and labeling your changes for the three factors will help tremendously. As new issues arise during the redesign process, having this system in place will keep you on track and let you know if this is something that should be addressed immediately or put off for later on in the project.

Leave a comment

Your email address will not be published. Required fields are marked *