CodeGuard’s State of the Web Report: Q2 2015
How are businesses interacting with the internet? What technology platforms are dominant, emerging, or fading? Which CMS’s are the most popular? How are businesses leveraging CMSs? To answer these questions, and to learn much more, we used anonymized data from a statistically significant portion of our customer’s websites. Here is our second “State of the Web” report:
1. LARGE ANGULARJS INSTALL BASE
2. LARGE LINKEDIN PRESENCE IN SOCIAL LINKS
Apparently, LinkedIn has become a big presence in the arena of Social Links. Facebook and Twitter’s dominance is not a surprise, but the fact that LinkedIn is almost as prevalent as Google Plus was a surprise to us.
3. NOT AS MANY MOBILE-READY SITES AS EXPECTED
We were surprised that the percentage of mobile-ready sites was not higher. Most modern WordPress themes are responsive by default. Also, given that Google has updated their search algorithm to favor sites that are mobile friendly, website owners have an incentive to ensure that their site meets Google’s standards or they risk losing their spot in the search ranking. (This update actually happened in Q2, but was announced in Q1 or earlier: http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573)
4. WORDPRESS POST TO PAGE RATIO LOWER THAN EXPECTED
The relatively low number of WordPress posts and high number of pages makes us think that WordPress is leaving it’s roots as a blogging platform behind and is being used as a more pure content management system.
Themes Found in the Data
1. WORDPRESS DOMINANCE CONTINUES
WordPress is clearly dominating the content management space and we expect this to continue for the foreseeable future. Many hosting providers make it trivially easy to install WordPress on a standard shared hosting account and some are even offering specialized packages that just focus on providing customers with a single WordPress installation.
WordPress and the surrounding ecosystem of plugins and themes appear to have more mindshare than any other CMS currently. As of 2011 it was estimated that 20-25% of new sites were built using WordPress (https://yoast.com/wordpress-stats/), and industry data now is similar to ours with estimates that 3/4 new websites are built with WordPress.
2. SSL CERTIFICATIONS SHOULD RISE
Having HTTPS by default on 7.68% of sites is great, but we hope to see that increase significantly over time. While obtaining and installing SSL certificates has historically been a cost prohibitive proposition for individuals and small businesses, services like CloudFlare and StartSSL are making it easier and cheaper than ever before.
3. SOME BUSINESS OWNERS JUST DON’T CARE ABOUT MOBILE
With the pressure from Google and the increase in mobile browsing on smartphones and tablets, more than half of all website owners are ignoring, resisting or de-prioritizing the importance of mobile friendliness and responsive designs. Perhaps these are legacy sites that the owners are reluctant to invest in, but they are being backed up, so we know that the content and continued operation of these websites has some value to the owners.